Privacy Policy

Lundquist Surfboards ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site.

1. Information We Collect

Information You Provide Directly

• Order Information: Name, email, phone number, shipping address, billing address, and payment information when you place an order.
• Customizer Data: Design preferences, board specifications, and notes when using our board customizer tool.
• Contact Forms: Name, email, phone, and message when you contact us via forms or email.
• Newsletter: Email address if you subscribe to our mailing list.
• Account Information: Username, password, and profile details if you create an account.

Information Collected Automatically

• Cookies: We use cookies and similar tracking technologies to enhance your experience, remember preferences, and analyze site usage.
• Analytics: We use Google Analytics to track traffic patterns, user behavior, and site performance. This includes your IP address, browser type, pages visited, and time spent.
• Pixel Tags: Meta Pixel and Google Ads conversion tracking (if enabled) may collect data about your interactions on our site.
• Device Information: Browser type, operating system, device type, and unique identifiers.

2. Cookies and Tracking Technologies

We use cookies to improve your browsing experience, remember your preferences, and analyze site usage. Cookies are small files stored on your device that contain information about your interactions with our site.

Types of Cookies We Use

• Essential Cookies: Required for site functionality (theme preference, authentication).
• Analytics Cookies: Help us understand how visitors use our site (Google Analytics).
• Advertising Cookies: Track conversions and user behavior for Meta Pixel and Google Ads (if enabled).
• Third-Party Cookies: Set by our partners for analytics and advertising purposes.

You can control cookie preferences in your browser settings. Disabling cookies may affect site functionality. We require consent for non-essential cookies via our cookie banner.

3. Third-Party Analytics and Advertising

Google Analytics

We use Google Analytics to collect and analyze traffic data. Google Analytics uses cookies and similar technologies to track your interactions with our site. Your data is processed in accordance with Google's privacy policies. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Meta Pixel (Facebook)

If enabled, we use Meta Pixel to track conversion events and user behavior. This helps us understand which ads are most effective and retarget interested users. Data is processed according to Meta's privacy policies.

Google Ads

If enabled, we use Google Ads conversion tracking to measure campaign performance. Google may use this data for its own purposes in accordance with its privacy policy.

4. Payment Processing

We use Stripe to process payments. Stripe is a PCI DSS Level 1 certified payment processor. We do not store your complete credit card information on our servers. All payment data is encrypted and processed securely by Stripe in accordance with their Privacy Policy.

Your billing information (name, address, etc.) is required to process your order and may be used for fraud prevention and billing purposes.

5. How We Use Your Information

We use the information we collect for the following purposes:

• Process and fulfill your orders
• Send order confirmations, shipping updates, and customer service communications
• Respond to your inquiries and customer support requests
• Customize and improve your experience on our site
• Analyze site traffic and user behavior (Google Analytics)
• Detect and prevent fraud or unauthorized access
• Send marketing emails and promotional content (with your consent)
• Track conversions and measure advertising effectiveness
• Comply with legal obligations and enforce our Terms of Service

6. Information Sharing

We do not sell your personal information to third parties. We may share information with:

• Service Providers: Stripe (payments), Resend (email), Supabase (database), Vercel (hosting), and other vendors who assist in operating our site.
• Analytics Partners: Google Analytics and other analytics providers to improve our site.
• Advertising Partners: Meta and Google for conversion tracking and retargeting (only aggregated, non-personally identifiable information).
• Legal Requirements: If required by law, court order, or government request.
• Business Transfers: In the event of a merger, acquisition, or sale of assets.

7. Data Security

We implement industry-standard security measures to protect your personal information, including:

• SSL/TLS encryption for all data transmitted over the internet
• Secure password storage using encryption
• Regular security audits and updates
• Restricted access to personal information (employee need-to-know basis)
• Secure payment processing via Stripe

While we strive to protect your information, no security system is impenetrable. We cannot guarantee absolute security. If you believe your account has been compromised, please contact us immediately.

8. Data Retention

We retain personal information only as long as necessary to provide our services and comply with legal obligations. Typically:

• Order information is retained for accounting and fulfillment purposes
• Contact form submissions are retained for 1 year
• Email subscribers can unsubscribe at any time
• Analytics data is retained according to Google's standard policies
• You can request deletion of your account and associated data at any time

9. California Consumer Privacy Act (CCPA)

If you are a California resident, the California Consumer Privacy Act provides you with the following rights:

• Right to Know: You can request what personal information we collect about you.
• Right to Delete: You can request that we delete your personal information.
• Right to Opt-Out: You can request that we do not share or sell your personal information (we do not sell it, but you have the right to opt out).
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, contact us at blake@lundquistsurfboards.com with your request and verification of your identity.

10. Children's Privacy

Our site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will delete it immediately. Parents or guardians who believe their child has provided information should contact us at blake@lundquistsurfboards.com.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be effective immediately upon posting. We will notify you of significant changes via email or a prominent notice on our site. Your continued use of our site constitutes acceptance of the updated Privacy Policy.